Beyonce Is So Tropical For H&M’s Summer 2013 Ad Campaign!

Published On March 21, 2013 » 3 Views» By Gwl Mag Editor » Beyonce
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After she was spotted on set of a private photoshoot in the Bahamas back in January for the major clothing retailer and her team denying the reports, looks like the rumors were true because Beyonce’s tropical H&M’s Summer 2013 ad campaign has finally hit the web.

H&M had this to say about the ad which will appear in TV commercials, billboards and more this coming May:

“The photos are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. 

Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.

The 31 year-old “Bow Down” singer, who will be designing with the clothing company, also released a song for the ad called “Standing In The Sun,” and states, “it was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.

The Summer ad headline also reads, “Beyonce as Mrs. Carter in H&M.”
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About The Author

Kelly Williams is the co-Founder of GWL Magazine Network. She eats, breathes, and sleeps pop culture news and celebrity gossip! Her forte is celebrity news, reality tv recap and music news. Be sure to Follow us on Twitter and Facebook: @GWLmag, @Gossipwelove.

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