After she was spotted on set of a private photoshoot in the Bahamas back in January for the major clothing retailer and her team denying the reports, looks like the rumors were true because Beyonce’s tropical H&M’s Summer 2013 ad campaign has finally hit the web.
H&M had this to say about the ad which will appear in TV commercials, billboards and more this coming May:
“The photos are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M.
Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.