R&B crooner Pharrell Williams just landed himself a new hosting gig on a internet Talk Show called 'Artst Talk,' which aires on a YouTube-based channel called Reserve Channel.
Here's what Williams had this to say about the new gig during a sit down with Forbes:
“I think 20-30 years from now, content will be consumed in a completely different way,” Williams tells me in a recent phone interview. “It may not be something that’s handheld. If you think about the concept of singularity, it’s not so far fetched to believe that there will be some sort of interface with the body … I’m not sure how, but that’s where we’re headed.”Williams found his usual role reversed; instead of answering questions, he was the one asking them. As it turns out, the territory wasn’t all that unfamiliar—Williams likened it to his experiences as a producer. In the studio, he would often find himself prodding artists to reveal a little more, to offer up certain tidbits of their lives.
How, exactly, did that come about?
“We don’t talk about that part much,” he says. “We wanted to add color to the idea of interesting minds coming together and talking about their life and times … you kind of don’t want it to ever fit in a box. We don’t want it to be your typical talk show.”
The idea for the show came from Williams’ friend and collaborator, Kevin Law, who thought the multi-hyphenate artist’s personality would mesh in interesting ways with those of other content creators. This fall, Williams joined chef Tom Colicchio and actress Joy Bryant as a host on Reserve Channel. The perennial Hip-Hop Cash Kings list-member wouldn’t discuss his compensation, saying only that he’s “very happy” with the arrangement.So far, the first episode of “ARTST TLK” has gained over 25,000 views to date, by contract. Is it what you expected.
“Views are great,” he says. “But at the end of the day, more than anything else, this was our way of giving us what we want. This is what an artist wants to see.”
According to Williams, though, the show has drawn interest from major television networks. No additional deals are imminent, but the super-producer doesn’t seem opposed to the idea of broadcasting his show through a more outdated—and well-watched—medium.